About this programme

Marketing is possibly a business’s most important activity. It is the one activity that most directly affects the amount of recognition and sales that a company gets and this determines the level of profitability. Basically, if you’re marketing your business well, it will make profits and if you’re not…you could be in trouble. Even the most brilliant products and services won’t survive without marketing efforts. A business could never survive if people were not (made) aware of its existence.

Programme outline
The following topics will be covered in the programme:

Marketing fundamentals

The marketing environment

Consumer behaviour and market research

Marketing research – information for decision making

Market segmentation and target marketing

Marketing mix and the promotion element of the marketing mix

Strategic marketing plan

Marketing in the future

Admission requirements

You are required to have knowledge, comprehension and application of the English language at NQF Level 2 / Grade 10 or equivalent.

Certification

Successful students will be awarded the Unigrad College Short Learning Programme Certificate in Marketing and Sales Management endorsed by the Chartered Institute of Business Management (CIBM).

Programme duration
This is an online learning programme. Students may register and start at any time and study at their own pace. Students have up-to 6 months to complete this course.

Fees and study material
Affordability and quality education make Unigrad College a popular choice with students. Fees can be paid in monthly instalments or in full. Speak to a Unigrad career consultant about our fees and payment options. Unigrad College also partners with Student Hero and Capitec, to learn more about the available funding options, visit https://www.unigradcollege.co.za/funding-options/.

Textbooks and study materials are INCLUDED in our fees!

What is a Short Learning Programme?

The modern business world demands a vast variety of skills and abilities.  Unigrad offers an extensive range of short learning programmes particularly designed to address these demands by enhancing the quality of skills and knowledge available to the workplace.  These short learning programmes are typically aimed at working adults, or those seeking employment and whilst they are not full qualifications, such as those appearing on the NQF and registered with SAQA, their benefit lies in their rapid and significant improvement to skill and knowledge levels of the student.  This makes short learning programmes ideal for people who need to upgrade their CV’s, but do not have the time or finances to engage in a lengthy course of study.   This short learning programme is endorsed by the Chartered Institute of Business Management (CIBM).