PART-TIMEShort Learning in Marketing and Sales Management ProgrammesOnline: Start anytime
(Endorsed by the Chartered Institute of Business Management – CIBM)
About this programme
Marketing is possibly a business’s most important activity. It is the one activity that most directly affects the amount of recognition and sales that a company gets and this determines the level of profitability. Basically, if you’re marketing your business well, it will make profits and if you’re not…you could be in trouble. Even the most brilliant products and services won’t survive without marketing efforts. A business could never survive if people were not (made) aware of its existence.
The following topics will be covered in the programme:
The marketing environment
Consumer behaviour and market research
Marketing research – information for decision making
Market segmentation and target marketing
Strategic marketing plan
Marketing in the future
You are required to have knowledge, comprehension and application of the English language at NQF Level 2 / Grade 10 or equivalent.
How will I be certified on completion of this programme?
On successful completion of the programme you will be awarded a Unigrad Short Learning Programme Certificate in Marketing and Sales Management endorsed by the Chartered Institute of Business Management (CIBM).
Contact Unigrad and speak to any student career consultant for course fee information.
Study material and assessments
Prescribed study material and assessments are included in the programme fee.
What is a Short Learning Programme?
The modern business world demands a vast variety of skills and abilities. Unigrad offers an extensive range of short learning programmes particularly designed to address these demands by enhancing the quality of skills and knowledge available to the workplace. These short learning programmes are typically aimed at working adults, or those seeking employment and whilst they are not full qualifications, such as those appearing on the NQF and registered with SAQA, their benefit lies in their rapid and significant improvement to skill and knowledge levels of the student. This makes short learning programmes ideal for people who need to upgrade their CV’s, but do not have the time or finances to engage in a lengthy course of study. This short learning programme is endorsed by the Chartered Institute of Business Management (CIBM).
This is an online course. You may start at any time and study at your own pace. You are given 6 months to complete the course.